Walk into a specialist running shop in Stockholm, a cycling café in Copenhagen, or a ski touring outfitter in Innsbruck, and you will now often find Cordyceps supplements on the shelf next to the energy gels. A few reasons for this.
Nordic countries have embraced functional mushrooms earlier than most of Europe thanks to their own strong foraging traditions. Finland in particular has one of the most mature mushroom extract industries on the continent.
Alpine skiers and ski tourers in Austria, Germany, and Switzerland often train at altitude, where oxygen delivery is the limiting factor. Cordyceps has a long history of being used in exactly this context.
And UK cyclists, facing the damp grey misery of British winter training, have adopted it as a morning alternative or companion to caffeine. Unlike caffeine, Cordyceps does not cause a jittery crash two hours later, and it can be taken daily without building tolerance.