However, interest in nootropics began to grow again in the 2010s, a comeback mirroring that of psychedelics. A growing understanding that brain health and mental performance are not static, unchangeable capabilities, meant that ‘biohacking’ became a popular phenomenon. With that came an interest in more ‘fringe’ wellness and health practices, from microdosing psilocybin to intermittent fasting. Nootropics took pride of place in this trend due to their ability to enhance mood, energy, and focus, thus improving personal achievement, relationships, job performance and cognitive function.
When you think about it, it’s pretty shocking it’s taken this long for us to actually think of our brains. We take iron and vitamin C tablets for our health, and drink protein shakes to build muscle, chew supplements to make our hair shiny — and yet our brain health has long been left out in the cold. Did you know that despite being just 5% of our entire body weight, the brain uses 20% of our metabolic energy? Yep, thinking burns calories! And no wonder — our brain informs almost all the work our bodies do — as well as creating our sense of self and reality.